Organisation design principles

Organisations design principles

• 10 Principles of Codecademy

  Codecademy.com

  Codecademy spent three months developing this set of principles. The source contains additional contextual screenshots and videos.

• 10 Principles of Good Road Design

  Highways England Strategic Design Panel

  Ten principles for designing road infrastructure that is safe, inclusive, sustainable, and sensitive to its surroundings.

• 10 Principles of Organization Design

  Gary L. Neilson, Jaime Estupiñán, and Bhushan Sethi

  Ten guidelines for reshaping organisational structures to fit business strategy, avoiding common pitfalls of restructuring.

• 37 Signals Principles

  37 Signals

  37 Signals' straightforward philosophy for building useful, customer-focused software with exceptional service, clarity, and honest business practices.

• 5 Fundamental Principles of Homepage Design

  Nielsen Norman Group

  Nielsen Norman Group's comprehensive framework for creating effective homepages that balance accessibility, clarity, engagement, and simplicity while serving as the critical entry point and navigation hub for website visitors.

• 5 Principles for the wearable revolution

  Fjord

  Look around. There’s no denying it – wearables have arrived. But with their arrival also comes a slew of design challenges. Since the design community is often generous, we’d like to pay it forward by sharing five principles on creating great wearable design. These aren’t rigid rules; just five thoughts to help teach (and maybe entertain) you. Enjoy!

• 7 principles for designing a blockchain network to power and sustain your business

  IBM

  IBM Blockchain Dev Center's guidance for creating enterprise blockchain networks that balance business control, security, and scalability while enabling participant autonomy and competitive advantage.

• 8 Design Principles for Organizational Transformation

  Xplane

  My approach is to examine the usage of JavaScript exclusively from the lens of user experience (UX). In particular, I put a strong focus on the idea of minimizing the time it takes the user to get the data they are interested in. Starting with networking fundamentals all the way to predicting the future.

• A design-led approach to infrastructure

  Design Council

  Design Council's framework for integrating design thinking into infrastructure projects, emphasizing multi-disciplinary teamwork, holistic planning, and user-centered approaches to create better built environments.

• A principled design process

  Seek

  Seek's design process framework emphasizing empathy, transparency, and user-centered design principles to create trustworthy and effective digital experiences.

• AMP Design Principles

  AMP Project

  These design principles are meant to guide the ongoing design and development of AMP. They should help us make internally consistent decisions.

• About Foodspotting

  Foodspotting

  Foodspotting's framework for discovering dishes and restaurants through community recommendations, focusing on food discovery rather than just restaurant ratings.

• Airbnb's Design Principles

  Airbnb

  Airbnb's design framework for creating unified, universal, and human-centered experiences that scale effectively across their global platform while maintaining consistency and user trust.

• Android Design Principles

  Android Developers

  Core principles from the Android User Experience Team that guide app design, focusing on delighting users, reducing complexity, and empowering people to do more.

• Android Wear OS Design Principles

  Android

  Android Wear OS design principles focus on creating glanceable, standalone wearable experiences that help people complete critical tasks quickly while staying present and productive.

• Ant Design

  Ant Design

  Ant Design is created for improving the experience of users, designers and developers in enterprise internal desktop applications.

• Asana's Design Principles

  Asana

  Design Principles should help the product team remain focused on a consistent vision of what makes our product experience unique. They should be specific enough to differentiate us from other products, reflect our values, and help us make decisions; but be broad enough to apply universally to our product.

• Atlassian Design Principles

  Atlassian

  Atlassian is a enterprise software company that develops collaboration software. It is best known for its issue tracking application, Jira, and its team collaboration product, Confluence. At Atlassian, we believe that behind every great human achievement, there is a team. We create software to help unlock the power of teamwork and continuously try make our products, websites and integrations better at helping people and teams be more effective. These guidelines were put together by a large group of designers from across the organisation to help scale our design craft and to enable designers to create digital experiences that unleash the potential in any team.

• Atlassian Design System – Values and Principles

  Atlassian Design System, Atlassian

  We use the Atlassian Design System values and principles to align our team around a clear set of shared beliefs and goals. They embody our team ethos and will evolve as the design system changes and scales over time. Values are our fundamental beliefs (what we hold true), and principles exist to guide our behavior (how we achieve those values).

• Audible's People Principles

  Audible

  Audible's people-centric framework focusing on customer obsession, proactive innovation, rapid execution, and cultural awareness to create exceptional audio experiences for listeners.

• Australia DesignGov Principles

  DesignGov Australia

  DesignGov Australia's framework for creating government services that are connected, courageous, and collaborative, emphasizing customer-centric approaches and co-design methodologies.

• Autodesk Principles

  Autodesk

  Design principles from Autodesk's Human Interface Guidelines, focusing on customer needs, connected systems, and making complex tools clear.

• BBC Design Philosophy

  BBC

  BBC's design framework emphasizing universal accessibility, compelling storytelling, and authentic communication to create engaging, user-centered digital experiences for diverse audiences.

• Basis Design Principles

  Basis

  Design principles for the Basis Design System that prioritize user-friendly design over rigid consistency.

• Blend Design Principles

  Blend

  Principles provide a framework to consistently craft experiences that are unique to our team and our values. They should help us make decisions quicker and with purpose.

• Blockchain Design Principles

  IBM

  The IBM Blockchain Design Team design supply chain flows and open source tools. Most users were new to blockchain. So they needed to be reassured by the principles of trust and consistency. Exposing blockchain transaction data to inform the user's understanding was a way to achieve this. By seeing what was happening a user could understand of what was actually happening. "People want to “see the blockchain” even when they don’t need to." Motion and animation were used to give meaning to unfamiliar processes. Subtle use of animation provided constant feedback so the user always knew what was going on. A consistent visual language guided the user through unfamiliar empty states. Excitement for new technology should improve lives and not create more problems. To achieve this the team's principles were informed by user needs from the beginning.

• Brainly Pencil Design Principles

  Brainly

  Design principles for Brainly's Pencil design system that spell out PENCIL, guiding their product and brand experiences.

• Bristol Council Content Design Principles

  Bristol City Council

  Bristol City Council's content design principles focus on user-centred, accessible, and clear communication that serves the public's needs while maintaining trust and inclusivity in government services.

• Buzzfeed Product Design Principles

  Buzfeed Design

  BuzzFeed's product design framework focusing on speed, freshness, and delight in creating engaging content experiences that serve their global audience effectively.

• CFPB Design Principles

  Consumer Financial Protection Bureau

  Design principles for a US government agency focused on financial consumer protection, emphasising transparency, user empowerment, and accessible design.

• Clean Forest Consulting

  Noam Eppel

  Noam Eppel's consulting framework emphasizing usability, open-source solutions, and user-centered design principles for creating effective digital products.

• Co-op Design Principles

  Co-op

  Digital design principles from the UK Co-operative Group, guiding how they build services that are useful, honest, and accessible to all.

• Converged Infrastructure

  Hewlett-Packard

  Hewlett-Packard's framework for creating converged infrastructure systems that combine virtualization, resilience, openness, and modularity to deliver efficient, adaptable technology solutions.

• D.Mindsets

  d.school

  d.school's framework for human-centered design that emphasizes showing rather than telling, focusing on human values, and creating clarity through prototyping and iteration.

• Design Principles for Bing

  Microsoft

  Microsoft's design framework for Bing search engine, focusing on user exploration, trust-building, and creating delightful search experiences while balancing commercial objectives with user needs.

• Design Principles for Windows Store apps

  Microsoft

  Microsoft's design framework for Windows Store applications, emphasizing craftsmanship, user-centered design, and creating polished experiences that showcase attention to detail.

• Design Principles of Android Wear

  Android Developers

  Android's design framework for wearable technology, emphasizing timely information delivery, glanceable interfaces, and zero-effort interactions to create seamless smartwatch experiences.

• Design themes & principles

  Transport for London

  Transport for London's framework for creating efficient, usable, and high-quality transport infrastructure that serves diverse passenger needs across London's transport network.

• Designing Mindfulness Principles

  Mindfulness Everywhere

  Mindfulness Everywhere's framework for creating technology that respects human attention, avoids dark patterns, and promotes digital wellbeing through mindful design practices.

• Designing for Virtual Reality

  Google

  Google's framework for virtual reality design, focusing on head tracking, comfort, immersion, and creating intuitive experiences for VR platforms like Cardboard.

• Designing for vision impaired people

  Wayfindr

  Wayfindr's accessibility framework for designing inclusive digital experiences for vision impaired users, focusing on user involvement, environmental context, and clear communication.

• Digital Product Design Principles

  Degreed

  This set of twelve design priniciples used by team at Degreed are created to help us make design decisions.The practical and clear principles aids the process of any designer who is working on digital products.

• Digital Service Standard

  Government Digital Service

  The UK government's framework for building and running public services, setting out 14 criteria that teams must meet to pass service assessments.

• Digital Services Playbook

  U.S. Digital Services

  Thirteen plays from the US Digital Service for building effective government digital services, drawing on best practices from both public and private sectors.

• Digital Surgeon's Design Principles

  Digital Surgeons

• Domain's Design Principles

  Domain

  Domain's problem-solving framework for designers, emphasizing clear problem definition, user empathy, and creating effective solutions through structured design thinking processes.

• Drupal 7 User Experience Project

  Drupal

  Drupal's user experience framework for Drupal 7, focusing on making frequent tasks easy, designing for the majority, and creating intuitive content management experiences.

• Duet's Principles

  LocalTapiola Services Ltd

  These principles form the foundation of Duet. They guide our team when working on different parts of the system and help us do better and more informed decisions.

• Early Design Principles at Medium

  Medium

  When medium was small the team wrote down some initial principles. They created a framework that listed two positive thought-provoking words in opposition.

• Ebay Experience Principles

  Ebay

  eBay's experience framework for creating familiar yet original e-commerce experiences that balance innovation with consistency, focusing on user trust and intuitive interactions.

• Engineering Team Principles

  NAVA PBC

  Three principles guiding Nava's engineering culture, focused on proactive design, respecting others' time, and building with empathy.

• Etsy Design Principles

  Etsy Design

  Etsy's design framework emphasizing effectiveness, craftsmanship, and human-centered design to create meaningful experiences for the global creative community.

• Facebook Business Design Principles

  Facebook

  Facebook's four business design principles by Margaret Gould Stewart for crafting elegant tools that help people be more effective and successful in their work, balancing efficiency with effectiveness while bringing clarity to complexity.

• Facebook Design Principles

  Facebook

  As with any design organization, there are certain beliefs we hold at Facebook, certain qualities that we strive for in our work. It's what enables us to debate whether something "Is Facebook" or "Isn't Facebook," it's what allows us to evaluate whether anything we're designing could be improved. It's our Design Principles, and today we're excited to share them with you. Those of you familiar with Facebook's design over the years will likely not find any of our principles surprising. All the same, we've found it helpful to have these defined and written out in words, to tell the story of how our design team works and how it may be different from other design organizations. Over time we hope to go more in-depth into each principle listed here and give examples of how we've used them in our day-to-day.

• Figma Design Principles

  Figma

  Figma's design philosophy centers on creating a powerful yet approachable collaborative design tool that balances professional precision with thoughtful simplicity, enabling designers to express any idea while respecting their attention and natural workflows.

• Financial Times Product Principles

  Financial Times

  The Financial Times developed five principles to create a shared understanding of "good" across their diverse product teams, from news apps to internal HR tools. These principles help teams make decisions about what to build and what to leave behind, turning vague conversations about quality into specific, actionable discussions. These principles emerged from collaborative workshops asking teams how they want people to talk about their products and what conditions enable their best work. Notably, they include explicit measurement and acknowledge failure as part of the process.

• Firefox Design Values

  Firefox

  Firefox's core design philosophy that prioritises user privacy, community contribution, and interoperability while creating a browser that serves people's needs through thoughtful, accessible design.

• Fisher-Price Toy Making Principles

  Irving Price and Helen Schelle

  Irving Price and Helen Schelle's foundational framework for creating children's toys, emphasising intrinsic play value, ingenuity, durability, and affordability to support child development.

• GEL Design Principles

  BBC

  BBC's Global Experience Language framework for creating inclusive, accessible digital experiences that respect individual needs while maintaining consistent quality across all BBC services.

• GEL Westpac

  GEL Team @ Westpac

  Westpac's Global Experience Language framework adapted for banking services, emphasizing customer centricity, consistency, and user-centered design principles for financial experiences.

• Google AI Principles

  Google

  Google's AI principles guide the development and deployment of artificial intelligence through bold innovation, responsible development, and collaborative progress to benefit humanity.

• Google Calendar's design principles

  Google

  Google's design framework for Calendar, emphasizing speed, visual appeal, simplicity, and comprehensive life management through easy data entry and sharing capabilities.

• Google Glass Principles

  Google

  Glass is fundamentally different than existing mobile platforms in both design and use. Follow these principles when building Glassware to give users the best experience.

• Google's Conversation Principles

  Google

  Google's framework for designing conversational interfaces, emphasizing brevity, user recognition, helpfulness, and natural dialogue patterns to create effective voice and chat experiences.

• Government Design Principles

  Government Digital Service

  The UK government's design principles.

• Gravity Design System Principles

  Buildit

  Buildit, which is part of the digital transformation consultancy Wipro Digital, maintains its own design system called "Gravity".

• Grommet Best Practices

  HP Enterprise

  HP Enterprise's Grommet framework best practices for creating accessible, user-centered React applications that serve diverse user needs through inclusive design principles.

• Groww's 6 design principles

  Mai Khanh Pham To & team

  Groww is a mobile gardening app, and these are 6 design principles the team decided on in the early days.

• HTC Hero

  HTC

  HTC's design philosophy for the Hero smartphone, emphasizing personalization, social connectivity, and intuitive user experiences through customizable interfaces and seamless communication features.

• Holstee's Design Principles

  Holstee

  Glass is fundamentally different than existing mobile platforms in both design and use. Follow these principles when building Glassware to give users the best experience.

• Hubspot Design Principles

  Hubspot

  HubSpot increased the size of their design team to redesign their platform and build a living, breathing design system. These design principles are taken from HubSpot's design language, HubSpot Canvas.

• IBM 6 UX Guidelines

  IBM

  IBM Design's six essential UX guidelines covering discovery, learning, creation, management, support, and growth for creating comprehensive user experiences.

• IBM Design Principles

  IBM

  IBM Design's comprehensive framework for creating enterprise software solutions, emphasizing domain expertise, user-centered design, and business process alignment for effective digital experiences.

• Inclusive Design Principles

  The Paciello Group

  These Inclusive Design Principles are about putting people first. It's about designing for the needs of people with permanent, temporary, situational, or changing disabilities — all of us really.

• Intercom's Product Design Principles

  Intercom

  Our product design principles are intended to help us make decisions when faced with competing options that seem valuable along different dimensions.

• Introduction to Understanding WCAG 2.0

  W3C

  The guidelines and Success Criteria are organized around the following four principles, which lay the foundation necessary for anyone to access and use Web content. Anyone who wants to use the Web must have content that is:

• Intuit Discovery Principles

  Intuit

  Intuit's discovery framework for creating personalized, educational experiences that seamlessly integrate into users' financial lives through unbiased recommendations and teaching-first approaches.

• Intuit's Design Principles

  Intuit

  Intuit's design framework focusing on simplicity, user guidance, and creating intuitive financial management experiences that help customers achieve their goals.

• JDA NEXT Design Principles

  JDA Labs

  JDA Labs' design framework for SaaS applications, emphasizing clarity, intelligence, trust-building, and consistent storytelling to create effective enterprise software experiences.

• Kotti Design Principles

  Kotti

  Kotti's user experience framework focusing on keen engagement, transparency, timeliness, and intuitive design that makes complex systems accessible and effective.

• LINE Design System

  LINE

  Design principles for LINE's design system that guide their products using common values and design principles focused on user needs and chat-first experience.

• Lullabots Design Principles

  Lullabot

  Lullabot's design philosophy emphasizing purposeful, human-centered design with focus, simplicity, and collaborative iteration for creating meaningful digital experiences.

• Lyft Design Principles

  Lyft

  Design principles act as a reusable standard for designers to measure their work. They replace subjective ideals with a shared understanding of what design must do for users. Just as guardrails keep you safe and on the road, design principles keep teams on the path to achieving their vision.

• MDN Open Web Apps principles

  Mozilla Developer Network

  Consider incorporating the following principles in your app to optimize the user experience. Please note that this is only a small set of design principles to get you started and it’s by no means comprehensive.

• MUJI Philosophy

  MUJI

  MUJI's design philosophy emphasizing simplicity, functionality, and natural materials to create products that are rational, affordable, and free from unnecessary decoration.

• Manifesto for service and product design

  Niklaus Gerber

  Niklaus Gerber's comprehensive framework for service and product design, emphasizing user-centered approaches, value-driven development, and collaborative design processes.

• MapBox Design Principles

  Mapbox

  Mapbox's interaction-focused design framework emphasizing user journeys, transitional interfaces, and delightful experiences that make map interactions intuitive and engaging.

• Material Design

  Google

  Google's comprehensive design system creating adaptive, material-based interfaces with meaningful motion, responsive interactions, and consistent visual hierarchy across platforms.

• Mercedes-Benz Design Philosophy

  Mercedes-Benz

  To create fascination and brand identity: that's the objective of the Mercedes-Benz design philosophy, oriented towards long-term effect rather than short-lived trends, it taps into a “gene pool” of brand-typical style elements in the sense of a living tradition. At the end of this process is the car as an individual space for living.

• Michelin Design System

  Michelin

  UX principles for Michelin's design system that guide their approach to low environmental impact, inclusivity, and user-centric design.

• Microformats Principles

  microformats.org

  Six principles guiding the design of microformats, prioritising simplicity, human readability, and building on existing standards.

• Microsoft Design Principles

  Microsoft

  Microsoft's design framework emphasizing craftsmanship, user-centered design, and creating polished experiences that balance functionality with aesthetic excellence.

• Microsoft Fluent Design Principles

  Microsoft

  Microsoft's four Fluent design principles evolved from their heritage to guide cross-platform experiences that feel natural, focused, inclusive, and unmistakably Microsoft across web, iOS, Android, and Windows.

• Microsoft Responsible AI Principles

  Microsoft

  Microsoft's Responsible AI Principles provide guidance for designing, building, and testing AI systems that are fair, reliable, secure, inclusive, transparent, and accountable.

• Monzo Product Principles

  Monzo

  Monzo's product principles focus on building scalable platforms that enable teams to perform at the speed of thought, with emphasis on learning, measurement, and empowering users through consistent, trustworthy experiences.

• Moo.com UX rules

  Richard Pope

  Internal UX rules from Moo.com circa 2008, covering everything from page structure to help text and user confidence.

• NHS Design Principles

  NHS

  NHS Design Principles — a preserved set of principles from the NHS service manual, captured for reference with source links.

• NI Design Tenets

  National Instruments

  Design tenets for LabVIEW and National Instruments software, balancing respect for existing workflows with contemporary design and user efficiency.

• Nordhealth Design Principles

  Nordhealth

  Nordhealth's design principles form the foundation of their design system, guiding their team to make better and more informed decisions across different parts of the system.

• OCC’s design principles

  Niklaus Gerber

  This is a set of values and principles that guides our design approach, processes and decisions in every project. These guidelines will change over time and it is important that we revisit and update them regularly. We work with complex data and challenging design problems. We work hard to make data usable, accurate and accessible to the users. We are proud to build quality software in terms of technology and design. To achieve quality we follow these design principles:

• OVO Experience Standard

  OVO

  OVO's Experience Standard consists of six principles that guide their design decisions across digital products and services. These principles focus on creating intentional, inclusive, connected, ethical, effortless, and memorable experiences for users. The standard includes specific criteria for each principle to ensure consistent application across all touchpoints. What makes these principles notable is their comprehensive approach to both digital and offline experiences, with strong emphasis on accessibility, ethical design, and seamless integration across organizational boundaries.

• Opower - Design Principles

  Opower

  Opower's behavioral design framework for energy management, focusing on realistic user behavior, action-oriented design, and building long-term customer relationships through effective engagement.

• Orange Design System

  Orange

  Eight responsible design principles serving as benchmarks for responsible innovation across Orange's design and delivery process, from project inception through retrospectives.

• PAIR AI Design Principles

  Google

  Google's People + AI Research (PAIR) design principles for creating human-centered AI products that balance user autonomy, safety, and helpfulness while adapting to user feedback and real-world contexts.

• Pajamas Design System

  GitLab

  Design principles for GitLab's Pajamas Design System that act as reusable standards for teams to measure their work, replacing subjective ideals with shared understanding of what results must do for users.

• PatternFly AI Principles

  Red Hat

  Five core principles forming an ethics-first framework for AI design in PatternFly, covering accountability, transparency, and human-centred approaches.

• Paypal Design Principles

  Paypal

  Four principles guiding PayPal's design team, focusing on craftsmanship, simplification, connection, and full commitment to creating memorable user experiences.

• Photon Design Principles

  Mozilla

  Six principles guiding Firefox's Photon design system, balancing speed and adaptability with a friendly, supportive character.

• Pinterest Design Principles

  Pinterest

  Pinterest's design framework focusing on clarity, animation, and unbreakable experiences that make content discovery intuitive and visually engaging for users.

• Principles for 21st Century Government

  Code for America

  Code for America's framework for modernizing government services through user-centered design, collaboration, and technology that serves citizens' needs effectively.

• Principles for Design Principles

  Clearleft

  Creating useful design principles is challenging. This methodology emerged from leading the creation of design principles for Citizens Advice, focusing on how principles can effectively guide decisions when trade-offs aren't clear.

• Principles for the Agile Architect

  Agile architect framework emphasizing people-centric design, effective communication, simplicity, and adaptability for creating flexible, responsive software architectures.

• Principles of Bot Design

  Intercom

  Intercom's framework for creating honest, simple, and transparent bot experiences that respect user intelligence while providing clear, helpful conversational interfaces.

• Principles of Design with Watson

  Rob Harrigan

  Basic tenets that can be applied when working with IBM Watson — or any AI system and how to think through using them.

• Quartz Design Principles

  Quartz

  Six principles guiding Quartz's digital journalism design, balancing mobile-first thinking with editorial instinct.

• React Design Principles

  React

  React's design philosophy emphasizing composition, escape hatches, and practical solutions for building maintainable, scalable user interfaces through component-based architecture.

• SAP Fiori Design Principles

  SAP

  Five core principles guiding SAP's enterprise UX platform, emphasising role-specific interfaces, simplicity, and cross-device adaptability.

• Salesforce Lightning Design Principles

  Salesforce

  Salesforce's Lightning design framework emphasizing clarity, efficiency, consistency, and innovation for creating enterprise-grade CRM experiences.

• Shopify Polaris Principles

  Shopify

  Design principles from Shopify's Polaris design system, guiding how they build tools for merchants of all experience levels.

• Six Characteristics of Good APIs

  Google

  Google's framework for creating effective APIs, emphasizing minimalism, completeness, clear semantics, intuitiveness, memorability, and readable code for developer success.

• Six Universal IBM experiences

  IBM

  IBM Design's framework for creating consistent user experiences across products and services, focusing on discovery, learning, creation, management, support, and growth.

• Slack Product Principles

  Slack

  Slack's product principles guide the creation of human-centric workplace tools that make work life simpler, more pleasant, and more productive through five essential guidelines.

• Spotify Design Principles

  Spotify

  Spotify's design framework emphasizing relevance, human-centered experiences, and unified design to create personalized, intuitive music streaming experiences that feel coherent across all platforms.

• Sprout Social Seeds Principles

  Sprout Social

  Four core principles guiding Sprout Social's Seeds design system, focusing on storytelling, purpose, and emotional connection.

• Sunrise Solar Design System Principles

  Sunrise

  Seven design principles acting as a compass for designing Sunrise interfaces, keeping the team aligned throughout the design process.

• Sustainable Safety

  SWOV

  The Dutch approach to road safety, designing infrastructure that accounts for human error and makes dangerous behaviour physically difficult.

• TPX Impact Design Philosophy

  TPX Impact

  TPX Impact brings together designers and researchers into a user-centred design community focused on creating value for organisations through digital transformation programmes. Their design philosophy underpins approaches to work, reflecting who they are and aspire to be as teams of designers and researchers working on complex technology and data-focused projects.

• TXI Design Principles

  TXI

  TXI's design principles guide their work as advocates, researchers, innovators, communicators, and craftspeople through humanity, curiosity, ingenuity, clarity, and quality.

• Tailwind Design Principles

  Tailwind

  Four design principles created collaboratively by the Tailwind team to guide design decisions across brand and product.

• Teamleader Ahoy Design Principles

  Ahoy

  Three foundational design principles guiding Teamleader's Ahoy design system, focusing on intuitive, adaptable, and seamless user experiences.

• Telus Design Principles

  Telus

  Telus's design framework for telecommunications services, emphasizing clarity, simplicity, and brand consistency to create intuitive and accessible customer experiences.

• Ten Principles that Contribute to a Googley Experience

  Google

  Google's design framework for creating fast, simple, and engaging experiences that serve people's real needs while attracting both beginners and experts.

• Ten Things We Know to be True

  Google

  We first wrote these 10 things when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that. On the desk of every new Googler is a copy of these.

• Terra UX Principles

  VTS

  Five UX principles guiding VTS's Terra design system, ensuring products are intuitive, productive, and feel part of a cohesive ecosystem.

• The 10 Principles of Successful Lean Product Teams

  Luxr

  Ten principles for lean product teams, emphasising integration, rapid iteration, and validating assumptions through user research.

• The 7 Design Principles of a Blockchain Economy

  Steemit

  Steemit's framework for creating blockchain economies, emphasizing network integrity, distributed power, value incentives, and security to build sustainable decentralized platforms.

• The Arch Way

  Arch Linux

  Arch Linux's philosophy emphasizing simplicity, code correctness, and user-centric design principles for creating a lightweight, efficient Linux distribution.

• The Building Blocks of Sustainable Web Design

  Mightybytes

  According to the March 1, 2015 run of the HTTP Archive, the average web page is now over 2 megabytes (2008 kb, to be precise). Bloated websites lead to slow load times, frustrated users and wasted energy. Mightybytes has identified four key areas where sustainability principles can be applied to the process of creating websites that are speedy, user-friendly and energy-efficient.

• The Ecology of Multi-Device Design

  Punchcut

  Six principles for designing across multiple devices, using nature's ecosystems as a framework for creating seamless experiences.

• The Edenspiekermann Manifesto

  Edenspiekermann

  Edenspiekermann's design manifesto emphasizing customer focus, challenging complacency, continuous learning, and creating meaningful work through thoughtful design practices.

• The Principles of Inclusive Design

  Design Council

  Inclusive design aims to remove the barriers that create undue effort and separation. It enables everyone to participate equally, confidently and independently in everyday activities.

• The Zen of GitHub

  GitHub

  GitHub's design philosophy focuses on creating a cohesive, inclusive, and efficient platform experience that enables developers to focus on their work through familiar patterns, accessibility, and thoughtful design that encourages flow and productivity.

• Thumbprint Design Principles

  Thumbtack

  Three principles guiding how Thumbtack's design system team works, focusing on process, documentation, and collaboration.

• Tivo's Revised Design Principles

  Tivo

  TiVo's design framework for entertainment systems, emphasizing reliability, user control, ease of use, and intelligent assistance to create seamless media experiences.

• Tizen Design Principles

  Tizen

  Tizen's design framework for creating content-driven, focused, and tailored user experiences that provide customization and personalization across multiple device types.

• Tractie — NS Design System

  NS Dutch Railways

  Design principles for NS Tractie design system that guide internal employee applications, focusing on context, craftsmanship, trust, clarity, and delightful experiences.

• Trello Design Principles

  Trello

  Ten principles guiding Trello's approach to project management, emphasising simplicity, visual interaction, and making work feel enjoyable.

• Twilio Paste Design System Principles

  Twilio

  Three principles the Twilio Design Systems team follows before shipping anything, ensuring inclusive, scalable, and well-documented work.

• U.S. Web Design System

  Technology Transformation Services

  Technology Transformation Services' federal design system framework emphasizing accessibility, ease of use, and modern web practices for creating effective government digital services.

• UNIX philosophy

  Doug McIlroy

  Doug McIlroy's foundational philosophy for Unix system design, emphasizing simplicity, modularity, and composability in creating powerful, elegant software tools.

• UX Paradigms

  Audi

  The Audi brand is not only defined by its visual appearance. When it comes to interactive channels the question also has to be asked\:\ what defines interaction with the brand across all applications and devices? We set ourselves the goal of making interaction as simple and as positive as possible for our customers so that the experience is associated with the brand, thereby supporting lasting loyalty. On the path to achieving this goal, the UX paradigms provide a shared basis for developing new ideas and striving for constant improvement.

• Uber Design Principles

  Uber Design

  Three principles for designing driver-facing experiences, emphasising context-awareness and minimal distraction while driving.

• User Central (Dutch: Gebruiker Centraal)

  Actieteam Gebruiker Centraal

  Actieteam Gebruiker Centraal's Dutch framework for user-centered design, emphasizing human needs over technology, consistent experiences, and inclusive digital service design.

• Washington Post Design System Principles

  Washington Post

  Five principles guiding the Washington Post Design System, focusing on reusability, functionality, adaptability, predictability, and accessibility.

• Watson Design Principles

  Watson (Docplanner)

  Design principles for Watson design system that guide their philosophical framework and design choices across all products.

• Weight Watchers Design Principles

  Weight Watchers

  Weight Watchers' design framework for creating supportive, motivating experiences that help users achieve their health and wellness goals through thoughtful design.

• WikiHouse 10 Design Principles

  WikiHouse

  WikiHouse is an open source project to reinvent the way we make homes. It is being developed by architects, designers, engineers, inventors, manufacturers and builders, collaborating to develop the best, simplest, most sustainable, high-performance building technologies, which anyone can use and improve. Our aim is for these technologies to become new industry standards; the bricks and mortar of the digital age.

• Windows User Experience Design Principles

  Microsoft

  Microsoft's Windows UX framework emphasizing concept reduction, user confidence, control, and consistency to create intuitive, effective desktop user experiences.

• Wonderbly Design Principles

  Wonderbly

  Four principles guiding the design of personalised children's books, emphasising storytelling, community, and accessibility for all users.

• ZapLabs Design Principles

  ZapLabs

  ZapLabs' design framework focusing on user understanding, clarity, consistency, and efficiency to create intuitive and effective digital products that meet user needs.

• Zappo's Design Principles

  Zappo

  In one way or another, the concepts of integrity, honesty and commitment contained in this Code of Business Conduct and Ethics (the “Code of Conduct”) are already touched on in our Core Values and currently exist in our company culture. Our ten core values are:

• iOS 11 Design Principles

  Apple

  Apple's design framework for iOS 11, emphasizing clarity, deference to content, and depth to create intuitive, user-focused mobile experiences with enhanced functionality and visual hierarchy.

• iOS 7 Design Principles

  Apple

  Apple's design framework for iOS 7, emphasizing aesthetic integrity, consistency, direct manipulation, user control, and feedback to create intuitive, cohesive mobile experiences.

• iOS User Experience Guidelines

  Apple

  Apple's comprehensive iOS UX framework emphasizing primary task focus, user control, clarity, and consistency to create intuitive, satisfying mobile experiences across all iOS platforms.

• Škoda Flow Design System Guiding Principles

  Škoda

  Six guiding principles for digital experience design, distilled from Škoda's brand tonality pillars of Clear, Joyful, and Empowering.