OVO Experience Standard
OVO's Experience Standard consists of six principles that guide their design decisions across digital products and services. These principles focus on creating intentional, inclusive, connected, ethical, effortless, and memorable experiences for users. The standard includes specific criteria for each principle to ensure consistent application across all touchpoints.
What makes these principles notable is their comprehensive approach to both digital and offline experiences, with strong emphasis on accessibility, ethical design, and seamless integration across organizational boundaries.
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Intentional
Focus on what matters using strategy, insights and data to inform decisions. Start by clearly defining the user problem or need, establish clear success criteria and metrics from the outset, and ensure every aspect of product and service has clear purpose and measurable impact.
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Inclusive
Consider everyone by providing accessible, human and relatable designs. Be usable by everyone equally, create human connection when needed, and encourage positive behaviors. Ensure usability tests include diverse archetypes including those with accessibility needs.
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Connected
Join the dots connecting offline and online to create seamless and coherent experiences. Be agnostic of organizational structures, design in the open, respond to user changes quickly, and maintain consistency throughout to avoid exposing internal fragmentation.
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Ethical
Care about people and design with integrity to inspire trust and confidence. Build trust through transparency, present key decisions clearly and early, avoid deceptive patterns, and provide the right information at the right time with empathetic communication.
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Effortless
Optimize for clarity by keeping things clear, simple and minimizing clutter. Always provide clear paths forward with no dead ends, ensure familiar interactions, and guide users to clear outcomes with clear next steps.
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Memorable
Create compelling experiences by sweating every detail from pixels to letters. Craft with care and consideration, use bold and optimistic design language reflecting positive impact, and ensure quality is apparent in every touchpoint with harmony across all interactions.
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