1. Provide comparable experience

   Ensure your interface provides a comparable experience for all so people can accomplish tasks in a way that suits their needs without undermining the quality of the content.

2. Consider situation

   People use your interface in different situations. Make sure your interface delivers a valuable experience to people regardless of their circumstances.

3. Be consistent

   Use familiar conventions and apply them consistently.

4. Give control

   Ensure people are in control. People should be able to access and interact with content in their preferred way.

5. Offer choice

   Consider providing different ways for people to complete tasks, especially those that are complex or non standard.

6. Prioritise content

   Help users focus on core tasks, features, and information by prioritising them within the content and layout.

7. Add value

   Consider the value of features and how they improve the experience for different users.