Tailwind Design Principles
Four design principles created collaboratively by the Tailwind team to guide design decisions across brand and product.
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Everyone Drives Design
Anyone who impacts the product is part of the design process. Collectively, a diverse team designs better products.
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Balance Obvious, Easy, and Possible
Make intimidating tasks feel delightfully easy. Simplify complex systems and workflows so users can take action and make choices.
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What's Vital for Some is Valuable for Everyone
Champion inclusive and accessible solutions. Design that’s vital for a minority brings value to the majority—accessible design equals usable design.
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Data Driven Design Over Assumptions
Rely on qualitative and quantitative data to guide difficult decisions. Ship high-impact features based on validated needs.