Sprout Social Seeds Principles
Four core principles guiding Sprout Social's Seeds design system, focusing on storytelling, purpose, and emotional connection.
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Integrity
Progress the story forward whilst maintaining design consistency. Each element should be as strong as the last throughout any transition.
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Intentionality
Every action must have a motivation. There should always be a clear reason for why something behaves the way it does.
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Consistency
Elements should operate within a consistent set of rules. These don’t have to mirror the real world, but must follow the system’s established patterns.
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Emotional Appeal
All elements should work in concert to evoke an emotional experience through surprise, delight, and thoughtful details.