Brainly Pencil Design Principles
Design principles for Brainly's Pencil design system that spell out PENCIL, guiding their product and brand experiences.
-
Personality on Brand
Design interactions and visuals that clearly reflect the brand’s character, tone, and identity so the experience feels recognisable and authentic.
-
Effortless Experience
Create a smooth, intuitive experience that works reliably across devices and platforms with minimal friction or errors.
-
Necessary Things Only
Focus on what truly matters by removing unnecessary elements so users can complete tasks quickly and without distraction.
-
Consistent & Connected
Maintain consistent patterns, language, and structure so users can move through the product confidently without relearning how things work.
-
Inclusive of Everybody
Design for a wide range of people, abilities, and contexts so the product is accessible and usable for as many users as possible.
-
Legible Value
Make the value of the product and each design decision clear, transparent, and easy for users to understand.