Design Principles for Bing
Microsoft's design framework for Bing search engine, focusing on user exploration, trust-building, and creating delightful search experiences while balancing commercial objectives with user needs.
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Design for explorers
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Delight and surprise our users
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Earn Trust
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Be the brand
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Make money
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Showcase our best
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Organize the page by relevance
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Respect the need for speed
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Give just enough and offer more
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Present a seamless experience