Design Principles for Bing

Microsoft's design framework for Bing search engine, focusing on user exploration, trust-building, and creating delightful search experiences while balancing commercial objectives with user needs.

  1. Design for explorers

  2. Delight and surprise our users

  3. Earn Trust

  4. Be the brand

  5. Make money

  6. Showcase our best

  7. Organize the page by relevance

  8. Respect the need for speed

  9. Give just enough and offer more

  10. Present a seamless experience

Edit this page

Know of a set of design principles that should be here? Contribute an example