Uber Design Principles
Three principles for designing driver-facing experiences, emphasising context-awareness and minimal distraction while driving.
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Instructive
Guide users clearly through what they need to do. Provide direction without requiring them to figure things out themselves.
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Non-intrusive
Respect the user’s primary task—in this case, driving safely. Don’t demand attention at dangerous moments.
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Focused and Timely
Show only what’s relevant right now. Information should appear when needed and disappear when it’s not.