Orange Design System
Eight responsible design principles serving as benchmarks for responsible innovation across Orange's design and delivery process, from project inception through retrospectives.
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Interdependency
The principles are interdependent and related to each other, with the realization of one principle often depending on the successful realization of others, constructing an overall ethical vision.
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Health
Protect physical, mental, and social health by conducting risk assessments, ergonomic design, preventing addiction and abuse, and respecting people’s time and attention as finite resources.
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Service
Serve users by understanding their expectations and obstacles, creating products that respond to proven needs rather than pushing technology or following market trends.
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Trust
Earn trust through consent by never using dark patterns or manipulation tricks, valuing users as ends in themselves, and helping them identify manipulation elsewhere.
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Stakeholders
Consider all stakeholders including users, suppliers, partners, shareholders, society, and future generations, evaluating impacts on direct and indirect stakeholders.
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Planet
Regenerate the planet’s living systems by examining lifecycle ecological impact, prioritising regeneration over sustainability, and creating recyclable, repairable, and improvable products.
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Agency
Provide keys to free and informed use by balancing usability and control, ensuring technology serves humans, and making products explainable in approachable ways.
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Inclusivity
Design for all by finding the right balance between simplicity and user control, ensuring technology serves humans and not the inverse, with fair data exchanges.
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Value
Create value for the company, humans and life by integrating economic, social, and environmental value, generating co-benefits and accounting for ecosystem services.