Ten Principles that Contribute to a Googley Experience

Google's design framework for creating fast, simple, and engaging experiences that serve people's real needs while attracting both beginners and experts.

  1. Focus on people their lives, their work, their dreams.

  2. Every millisecond counts.

  3. Simplicity is powerful.

  4. Engage beginners and attract experts.

  5. Dare to innovate.

  6. Design for the world.

  7. Plan for today’s and tomorrow’s business.

  8. Delight the eye without distracting the mind.

  9. Be worthy of people’s trust.

  10. Add a human touch.

Edit this page

Know of a set of design principles that should be here? Contribute an example