Ten Principles that Contribute to a Googley Experience
Google's design framework for creating fast, simple, and engaging experiences that serve people's real needs while attracting both beginners and experts.
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Focus on people their lives, their work, their dreams.
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Every millisecond counts.
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Simplicity is powerful.
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Engage beginners and attract experts.
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Dare to innovate.
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Design for the world.
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Plan for today’s and tomorrow’s business.
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Delight the eye without distracting the mind.
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Be worthy of people’s trust.
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Add a human touch.
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