Wonderbly Design Principles
Four principles guiding the design of personalised children's books, emphasising storytelling, community, and accessibility for all users.
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Be Storytellers
Everything should feel like part of a story. The experience of creating a personalised book should be as magical as reading one.
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Join Our Club
Make customers feel part of something special. Build community and belonging around the shared experience of giving personalised gifts.
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Optimized Experiences
Design for performance and efficiency. Fast, smooth experiences show respect for users’ time and build trust in the product.
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Grandma First
Design for the least technically confident user. If grandma can complete the purchase without help, everyone can.