Hubspot Design Principles

HubSpot increased the size of their design team to redesign their platform and build a living, breathing design system. These design principles are taken from HubSpot's design language, HubSpot Canvas.

Overview by benbrignell

  1. Clear

    We design for clarity and focus. Our work helps users do the next right thing through feature prioritization, visual hierarchy, and contextual awareness.

  2. Human

    We foster a sense of joy by humanizing the experience in ways that resonate across cultures. Our work provides users with a playful and personable interaction every time.

  3. Inbound

    We reinforce the message and meaning of the Inbound methodology. Our work makes the Inbound path clear to our users and helps them understand why it’s the right thing to do.

  4. Integrated

    We reinforce the message and meaning of the Inbound methodology. Our work makes the Inbound path clear to our users and helps them understand why it’s the right thing to do.

  5. Collaborative

    We devise powerful systems that encourage people to work seamlessly together. Our work helps people create and collaborate with each other in natural, intuitive ways.