TXI Design Principles
TXI's design principles guide their work as advocates, researchers, innovators, communicators, and craftspeople through humanity, curiosity, ingenuity, clarity, and quality.
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Humanity
As advocates, pursue equitable and accessible design by addressing the needs of the most marginalized users, continuously testing with users and interrogating biases to create better experiences for everyone.
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Curiosity
As researchers, pursue knowledge and understanding by questioning underlying purpose and impact, using evidence and data to guide discovery while interrogating assumptions and invalidating hypotheses.
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Ingenuity
As innovators, respect existing tools and frameworks while borrowing inspiration from adjacent spaces, identifying connections between disparate ideas to combine elements in novel ways.
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Clarity
As communicators, distill ideas to their essence through reframing and summarizing concepts, pushing for tangibility and specificity to pare things down for coherence and comprehension.
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Quality
As craftspeople, create honest and aesthetic experiences through thoughtful experimentation and joyful exploration, balancing utility and beauty while ensuring everything is well made.
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