Opower - Design Principles

Design for how people actually behave
Assume people don’t care
Always lead to action
Aim for a long-term relationship, not a one-night stand
Build for everyone…who receives a utility bill

Help needed for "Opower - Design Principles"!

The following is missing from this set of principles:

Overview: e.g.

overview: This set of principles is designed to promote inclusivity and accessibility. This is achieved by…

Source:A link to the principles or an article about them e.g.

source: http://example.com

Summary: Each design principle can have a brief summary, these could be a couple of lines or a detailed paragraph outlining how this principle is used or measured, e.g.

- principle: Strive to be universal
summary: Our aim is to be a resource that is helpful to everyone. We do this by strictly adhering to principles of progressive enhancement…

It would be great if you could contribute and update this set of principles with anything that's missing!

Design for how people actually behave

Assume people don’t care

Always lead to action

Aim for a long-term relationship, not a one-night stand

Build for everyone…who receives a utility bill