Co-op Design Principles
Digital design principles from the UK Co-operative Group, guiding how they build services that are useful, honest, and accessible to all.
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We design in context
Communicate with a clear voice at the right time. Understand the whole user experience, not just the digital part, and give information only when needed.
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We design with purpose
Know why a service is needed before building it. Get out of the way and help users achieve their goals as quickly as possible.
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We design for everyone
Communicate simply and remove barriers. Design for people regardless of background, circumstance, or digital skills.
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We design with honesty
Be truthful about what you can and cannot do. Talk about what you’ve done, not what you’ve yet to do.
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We design in the open
Share what you’re making as you make it. Be generous with knowledge and open to learning from others.
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We design iteratively
Release earlier and learn faster. Make decisions based on evidence from what people actually do, not what they say.