Digital Service Standard

The UK government's framework for building and running public services, setting out 14 criteria that teams must meet to pass service assessments.

  1. Understand users and their needs

    Take time to understand who uses the service and what they need. Base decisions on research, not assumptions.

  2. Solve a whole problem for users

    Work to address the complete user journey, not just the part your organisation is responsible for.

  3. Provide a joined up experience across all channels

    Ensure the service works well whether users access it online, by phone, or in person.

  4. Make the service simple to use

    Build something that’s easy to understand and navigate. If it’s too complicated, people won’t use it.

  5. Make sure everyone can use the service

    Design for people with different needs and abilities. The service must be accessible to all who need it.

  6. Have a multidisciplinary team

    Bring together people with different skills and perspectives. Good services need diverse expertise.

  7. Use agile ways of working

    Work in short cycles, respond to change, and deliver value incrementally rather than all at once.

  8. Iterate and improve frequently

    Keep improving the service based on what you learn. Launch early and refine based on real feedback.

  9. Create a secure service which protects users' privacy

    Evaluate security and privacy risks and address them appropriately. Collect only the data you need.

  10. Define what success looks like and publish performance data

    Set clear metrics for success and share how the service is performing publicly.

  11. Choose the right tools and technology

    Select technology that fits the problem and can be maintained long-term. Avoid unnecessary complexity.

  12. Make new source code open

    Publish code openly by default. This improves transparency and allows others to learn from your work.

  13. Use and contribute to open standards, common components and patterns

    Build on existing solutions where they exist. Share what you create so others can benefit.

  14. Operate a reliable service

    Minimise downtime and have plans for when things go wrong. Users depend on the service being available.