Android Design Principles

Core principles from the Android User Experience Team that guide app design, focusing on delighting users, reducing complexity, and empowering people to do more.

  1. Enchant Me

    Create moments of delight through beautiful visuals, thoughtful animations, and well-timed sounds. Make the experience feel magical and personal.

  2. Simplify My Life

    Keep things brief and use pictures instead of words where possible. Make decisions for users but let them have the final say.

  3. Make Me Amazing

    Help users feel capable by making complex tasks seem easy. Learn their preferences over time and suggest what they might want next.