I help teams make better decisions
I've spent 25 years helping teams make better decisions through design. Along the way I've learned what makes design principles useful, why most fail, and what it takes to fix them.
What I can help with
Decisions are slow
Meetings go in circles, and the same questions keep coming up. You need a way to cut through the noise and move forward with confidence.
Principles that don't get used
Your principles exist but don't get used when it actually matters. They're on a page somewhere, but they're not shaping real decisions.
Design system principles
You're building a design system and want principles that genuinely guide decisions, not just fill a documentation page.
Building internal capability
You want to build the capability to use, maintain and evolve your own principles without depending on outside help.
Ways to work together
Strategy Session
One hour to work through a stuck decision, a tricky problem or an idea that's stalled. See how the session works →
Design Principles Review
A focused review of whether your design principles actually help your team make decisions. See how the review works →
Working together
Some engagements start with a single conversation to diagnose a specific problem. Others grow into something longer - I don't have a fixed format, the right approach depends on what your team actually needs.
Get in touch
The best first step is a short email. Tell me a bit about your team and what you're trying to solve - I'll come back to you with some initial thoughts.
Email ben [at] brignell [dot] uk →
or
Visit benbrignell.com →