CFPB Design Principles
Design principles for a US government agency focused on financial consumer protection, emphasising transparency, user empowerment, and accessible design.
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Public service, public trust
Build trust through honest, transparent design that is always consumer-driven. Demonstrate openness through user-friendly experiences and open-source content.
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Give the user control
Empower users with information to make their own financial decisions. Provide all necessary information succinctly and let consumers decide how to use it.
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Aesthetic integrity
Align appearance with purpose. Good design integrates form and function, creating a trustworthy tone through clear and intuitive interfaces.
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Design with data
Let data inform design decisions and use design to make complex data understandable. Visualisation gives voice to otherwise indigestible numbers.
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Inclusion and accessibility
Design for the widest possible audience with plain language and intuitive interfaces. Meet each user where they are, regardless of skill level.
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Coherent end-to-end user experience
Guide users seamlessly from beginning to end. Navigation should be intuitive and transitions smooth, with consistent quality throughout.