Airbnb's Design Principles
Airbnb's design framework for creating unified, universal, and human-centered experiences that scale effectively across their global platform while maintaining consistency and user trust.
-
Unified
Each piece is part of a greater whole and should contribute positively to the system at scale. There should be no isolated features or outliers.
-
Universal
Airbnb is used around the world by a wide global community. Our products and visual language should be welcoming and accessible.
-
Iconic
We’re focused when it comes to both design and functionality. Our work should speak boldly and clearly to this focus.
-
Conversational
Our use of motion breathes life into our products, and allows us to communicate with users in easily understood ways.
Know of a set of design principles that should be here? Contribute an example