A practical resource for making better decisions.
A growing library of real-world principles:
196
Examples
1443
Design Principles
168
Creators
Design principles are clear statements that help teams make consistent decisions and trade-offs when designing products, services, or systems. They articulate what matters most and provide a shared foundation for decision-making.
Applying design principles fosters a cohesive problem-solving approach, promoting efficiency, consistency and user-centricity.
Organisations, individuals, design system and product teams have benefited from writing and following their principles.
Here are a few examples:
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