What are Design Principles?
Design principles are clear statements that help teams make consistent decisions and trade-offs when designing products, services, or systems. They articulate what matters most and provide a shared foundation for decision-making.
Why use them?
Applying design principles fosters a cohesive problem-solving approach, promoting efficiency, consistency and user-centricity.
Who uses them?
Organisations, individuals, design system and product teams have benefited from writing and following their principles.
Here are a few examples:
What makes effective design principles?
- Clear and actionable
- Crafted for decision-making
- Context-specific
- Easy to remember
- Designed to evolve over time