Getting started
What are Design Principles?
Design principles are clear statements that help teams make consistent decisions and trade-offs when designing products, services, or systems. They articulate what matters most and provide a shared foundation for decision-making.
Why use them?
Applying design principles fosters a cohesive problem-solving approach, promoting efficiency, consistency and user-centricity.
Who uses them?
Organisations, individuals, design system and product teams have benefited from writing and following their principles.
Take a look at some examples below.
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Featured examples
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