Ebay Experience Principles
eBay's experience framework for creating familiar yet original e-commerce experiences that balance innovation with consistency, focusing on user trust and intuitive interactions.
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Original but familiar
Our experiences are original but familiar. We strive for intuitive and consistent experiences and differentiate only in places where it really matters.
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Complexity removed
Our products remove the complexity of a dual-sided marketplace by simplifying interactions and guiding our users.
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Smart and personalized
Our products are smart and personalized. We learn from our users about who they are and what they like, delivering a tailored experience.
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Beautiful expression
Our aesthetic is a beautiful expression of our brand traits - real, spirited, smart and dependable.
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One experience
Our product is one coherent experience end to end, even though it is made up of many distinct pieces across various touchpoints and devices.
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