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Ebay Experience Principles

  1. Original but familiar

    Our experiences are original but familiar. We strive for intuitive and consistent experiences and differentiate only in places where it really matters.

  2. Complexity removed

    Our products remove the complexity of a dual-sided marketplace by simplifying interactions and guiding our users.

  3. Smart and personalized

    Our products are smart and personalized. We learn from our users about who they are and what they like, delivering a tailored experience.

  4. Beautiful expression

    Our aesthetic is a beautiful expression of our brand traits - real, spirited, smart and dependable.

  5. One experience

    Our product is one coherent experience end to end, even though it is made up of many distinct pieces across various touchpoints and devices.