Specific design principles

10 Principles of Codecademy

Codecademy.com

Codecademy spent three months developing this set of principles. The source contains additional contextual screenshots and videos.
10 Principles of Good Road Design

Highways England Strategic Design Panel

Ten principles for designing road infrastructure that is safe, inclusive, sustainable, and sensitive to its surroundings.
37 Signals Principles

37 Signals

37 Signals' straightforward philosophy for building useful, customer-focused software with exceptional service, clarity, and honest business practices.
5 Fundamental Principles of Homepage Design

Nielsen Norman Group

Nielsen Norman Group's comprehensive framework for creating effective homepages that balance accessibility, clarity, engagement, and simplicity while serving as the critical entry point and navigation hub for website visitors.
7 principles for designing a blockchain network to power and sustain your business

IBM

IBM Blockchain Dev Center's guidance for creating enterprise blockchain networks that balance business control, security, and scalability while enabling participant autonomy and competitive advantage.
A design-led approach to infrastructure

Design Council

Design Council's framework for integrating design thinking into infrastructure projects, emphasizing multi-disciplinary teamwork, holistic planning, and user-centered approaches to create better built environments.
A principled design process

Seek

Seek's design process framework emphasizing empathy, transparency, and user-centered design principles to create trustworthy and effective digital experiences.
AMP Design Principles

AMP Project

These design principles are meant to guide the ongoing design and development of AMP. They should help us make internally consistent decisions.
About Foodspotting

Foodspotting

Foodspotting's framework for discovering dishes and restaurants through community recommendations, focusing on food discovery rather than just restaurant ratings.
Airbnb's Design Principles

Airbnb

Airbnb's design framework for creating unified, universal, and human-centered experiences that scale effectively across their global platform while maintaining consistency and user trust.
Android Design Principles

Android Developers

Core principles from the Android User Experience Team that guide app design, focusing on delighting users, reducing complexity, and empowering people to do more.
Android Wear OS Design Principles

Android

Android Wear OS design principles focus on creating glanceable, standalone wearable experiences that help people complete critical tasks quickly while staying present and productive.
Ant Design

Ant Design

Ant Design is created for improving the experience of users, designers and developers in enterprise internal desktop applications.
Asana's Design Principles

Asana

Design Principles should help the product team remain focused on a consistent vision of what makes our product experience unique. They should be specific enough to differentiate us from other products, reflect our values, and help us make decisions; but be broad enough to apply universally to our product.
Atlassian Design Principles

Atlassian

Atlassian is a enterprise software company that develops collaboration software. It is best known for its issue tracking application, Jira, and its team collaboration product, Confluence. At Atlassian, we believe that behind every great human achievement, there is a team. We create software to help unlock the power of teamwork and continuously try make our products, websites and integrations better at helping people and teams be more effective. These guidelines were put together by a large group of designers from across the organisation to help scale our design craft and to enable designers to create digital experiences that unleash the potential in any team.
Atlassian Design System – Values and Principles

Atlassian Design System, Atlassian

We use the Atlassian Design System values and principles to align our team around a clear set of shared beliefs and goals. They embody our team ethos and will evolve as the design system changes and scales over time. Values are our fundamental beliefs (what we hold true), and principles exist to guide our behavior (how we achieve those values).
Audible's People Principles

Audible

Audible's people-centric framework focusing on customer obsession, proactive innovation, rapid execution, and cultural awareness to create exceptional audio experiences for listeners.
Australia DesignGov Principles

DesignGov Australia

DesignGov Australia's framework for creating government services that are connected, courageous, and collaborative, emphasizing customer-centric approaches and co-design methodologies.
Autodesk Principles

Autodesk

Design principles from Autodesk's Human Interface Guidelines, focusing on customer needs, connected systems, and making complex tools clear.
BBC Design Philosophy

BBC

BBC's design framework emphasizing universal accessibility, compelling storytelling, and authentic communication to create engaging, user-centered digital experiences for diverse audiences.
Basis Design Principles

Basis

Design principles for the Basis Design System that prioritize user-friendly design over rigid consistency.
Blend Design Principles

Blend

Principles provide a framework to consistently craft experiences that are unique to our team and our values. They should help us make decisions quicker and with purpose.
Blockchain Design Principles

IBM

The IBM Blockchain Design Team design supply chain flows and open source tools. Most users were new to blockchain. So they needed to be reassured by the principles of trust and consistency. Exposing blockchain transaction data to inform the user's understanding was a way to achieve this. By seeing what was happening a user could understand of what was actually happening. "People want to “see the blockchain” even when they don’t need to." Motion and animation were used to give meaning to unfamiliar processes. Subtle use of animation provided constant feedback so the user always knew what was going on. A consistent visual language guided the user through unfamiliar empty states. Excitement for new technology should improve lives and not create more problems. To achieve this the team's principles were informed by user needs from the beginning.
Brainly Pencil Design Principles

Brainly

Design principles for Brainly's Pencil design system that spell out PENCIL, guiding their product and brand experiences.
Bristol Council Content Design Principles

Bristol City Council

Bristol City Council's content design principles focus on user-centred, accessible, and clear communication that serves the public's needs while maintaining trust and inclusivity in government services.
Buzzfeed Product Design Principles

Buzfeed Design

BuzzFeed's product design framework focusing on speed, freshness, and delight in creating engaging content experiences that serve their global audience effectively.
CFPB Design Principles

Consumer Financial Protection Bureau

Design principles for a US government agency focused on financial consumer protection, emphasising transparency, user empowerment, and accessible design.
Clean Forest Consulting

Noam Eppel

Noam Eppel's consulting framework emphasizing usability, open-source solutions, and user-centered design principles for creating effective digital products.
Co-op Design Principles

Co-op

Digital design principles from the UK Co-operative Group, guiding how they build services that are useful, honest, and accessible to all.
Converged Infrastructure

Hewlett-Packard

Hewlett-Packard's framework for creating converged infrastructure systems that combine virtualization, resilience, openness, and modularity to deliver efficient, adaptable technology solutions.
D.Mindsets

d.school

d.school's framework for human-centered design that emphasizes showing rather than telling, focusing on human values, and creating clarity through prototyping and iteration.
Design Principles for Bing

Microsoft

Microsoft's design framework for Bing search engine, focusing on user exploration, trust-building, and creating delightful search experiences while balancing commercial objectives with user needs.
Design Principles for Windows Store apps

Microsoft

Microsoft's design framework for Windows Store applications, emphasizing craftsmanship, user-centered design, and creating polished experiences that showcase attention to detail.
Design Principles of Android Wear

Android Developers

Android's design framework for wearable technology, emphasizing timely information delivery, glanceable interfaces, and zero-effort interactions to create seamless smartwatch experiences.
Design themes & principles

Transport for London

Transport for London's framework for creating efficient, usable, and high-quality transport infrastructure that serves diverse passenger needs across London's transport network.
Designing Mindfulness Principles

Mindfulness Everywhere

Mindfulness Everywhere's framework for creating technology that respects human attention, avoids dark patterns, and promotes digital wellbeing through mindful design practices.
Designing for Virtual Reality

Google

Google's framework for virtual reality design, focusing on head tracking, comfort, immersion, and creating intuitive experiences for VR platforms like Cardboard.
Designing for vision impaired people

Wayfindr

Wayfindr's accessibility framework for designing inclusive digital experiences for vision impaired users, focusing on user involvement, environmental context, and clear communication.
Digital Product Design Principles

Degreed

This set of twelve design priniciples used by team at Degreed are created to help us make design decisions.The practical and clear principles aids the process of any designer who is working on digital products.
Digital Service Standard

Government Digital Service

The UK government's framework for building and running public services, setting out 14 criteria that teams must meet to pass service assessments.
Digital Services Playbook

U.S. Digital Services

Thirteen plays from the US Digital Service for building effective government digital services, drawing on best practices from both public and private sectors.
Digital Surgeon's Design Principles

Digital Surgeons
Domain's Design Principles

Domain

Domain's problem-solving framework for designers, emphasizing clear problem definition, user empathy, and creating effective solutions through structured design thinking processes.
Drupal 7 User Experience Project

Drupal

Drupal's user experience framework for Drupal 7, focusing on making frequent tasks easy, designing for the majority, and creating intuitive content management experiences.
Duet's Principles

LocalTapiola Services Ltd

These principles form the foundation of Duet. They guide our team when working on different parts of the system and help us do better and more informed decisions.
Early Design Principles at Medium

Medium

When medium was small the team wrote down some initial principles. They created a framework that listed two positive thought-provoking words in opposition.
Ebay Experience Principles

Ebay

eBay's experience framework for creating familiar yet original e-commerce experiences that balance innovation with consistency, focusing on user trust and intuitive interactions.
Engineering Team Principles

NAVA PBC

Three principles guiding Nava's engineering culture, focused on proactive design, respecting others' time, and building with empathy.
Etsy Design Principles

Etsy Design

Etsy's design framework emphasizing effectiveness, craftsmanship, and human-centered design to create meaningful experiences for the global creative community.
Facebook Business Design Principles

Facebook

Facebook's four business design principles by Margaret Gould Stewart for crafting elegant tools that help people be more effective and successful in their work, balancing efficiency with effectiveness while bringing clarity to complexity.
Facebook Design Principles

Facebook

As with any design organization, there are certain beliefs we hold at Facebook, certain qualities that we strive for in our work. It's what enables us to debate whether something "Is Facebook" or "Isn't Facebook," it's what allows us to evaluate whether anything we're designing could be improved. It's our Design Principles, and today we're excited to share them with you. Those of you familiar with Facebook's design over the years will likely not find any of our principles surprising. All the same, we've found it helpful to have these defined and written out in words, to tell the story of how our design team works and how it may be different from other design organizations. Over time we hope to go more in-depth into each principle listed here and give examples of how we've used them in our day-to-day.
Figma Design Principles

Figma

Figma's design philosophy centers on creating a powerful yet approachable collaborative design tool that balances professional precision with thoughtful simplicity, enabling designers to express any idea while respecting their attention and natural workflows.
Financial Times Product Principles

Financial Times

The Financial Times developed five principles to create a shared understanding of "good" across their diverse product teams, from news apps to internal HR tools. These principles help teams make decisions about what to build and what to leave behind, turning vague conversations about quality into specific, actionable discussions. These principles emerged from collaborative workshops asking teams how they want people to talk about their products and what conditions enable their best work. Notably, they include explicit measurement and acknowledge failure as part of the process.
Firefox Design Values

Firefox

Firefox's core design philosophy that prioritises user privacy, community contribution, and interoperability while creating a browser that serves people's needs through thoughtful, accessible design.
Fisher-Price Toy Making Principles

Irving Price and Helen Schelle

Irving Price and Helen Schelle's foundational framework for creating children's toys, emphasising intrinsic play value, ingenuity, durability, and affordability to support child development.
GEL Design Principles

BBC

BBC's Global Experience Language framework for creating inclusive, accessible digital experiences that respect individual needs while maintaining consistent quality across all BBC services.
GEL Westpac

GEL Team @ Westpac

Westpac's Global Experience Language framework adapted for banking services, emphasizing customer centricity, consistency, and user-centered design principles for financial experiences.
Google AI Principles

Google

Google's AI principles guide the development and deployment of artificial intelligence through bold innovation, responsible development, and collaborative progress to benefit humanity.
Google Calendar's design principles

Google

Google's design framework for Calendar, emphasizing speed, visual appeal, simplicity, and comprehensive life management through easy data entry and sharing capabilities.
Google Glass Principles

Google

Glass is fundamentally different than existing mobile platforms in both design and use. Follow these principles when building Glassware to give users the best experience.
Google's Conversation Principles

Google

Google's framework for designing conversational interfaces, emphasizing brevity, user recognition, helpfulness, and natural dialogue patterns to create effective voice and chat experiences.
Government Design Principles

Government Digital Service

The UK government's design principles.
Gravity Design System Principles

Buildit

Buildit, which is part of the digital transformation consultancy Wipro Digital, maintains its own design system called "Gravity".
Grommet Best Practices

HP Enterprise

HP Enterprise's Grommet framework best practices for creating accessible, user-centered React applications that serve diverse user needs through inclusive design principles.
Groww's 6 design principles

Mai Khanh Pham To & team

Groww is a mobile gardening app, and these are 6 design principles the team decided on in the early days.
HTC Hero

HTC

HTC's design philosophy for the Hero smartphone, emphasizing personalization, social connectivity, and intuitive user experiences through customizable interfaces and seamless communication features.
HTML Design Principles

W3C

HTML 5 defines the fifth major revision of the core language of the World Wide Web, HTML. This document describes the set of guiding principles used by the HTML Working Group for the development of HTML5. The principles offer guidance for the design of HTML in the areas of compatibility, utility and interoperability.
Holstee's Design Principles

Holstee

Glass is fundamentally different than existing mobile platforms in both design and use. Follow these principles when building Glassware to give users the best experience.
Hubspot Design Principles

Hubspot

HubSpot increased the size of their design team to redesign their platform and build a living, breathing design system. These design principles are taken from HubSpot's design language, HubSpot Canvas.
IBM 6 UX Guidelines

IBM

IBM Design's six essential UX guidelines covering discovery, learning, creation, management, support, and growth for creating comprehensive user experiences.
IBM Design Principles

IBM

IBM Design's comprehensive framework for creating enterprise software solutions, emphasizing domain expertise, user-centered design, and business process alignment for effective digital experiences.
Inclusive Design Principles

The Paciello Group

These Inclusive Design Principles are about putting people first. It's about designing for the needs of people with permanent, temporary, situational, or changing disabilities — all of us really.
Intercom's Product Design Principles

Intercom

Our product design principles are intended to help us make decisions when faced with competing options that seem valuable along different dimensions.
Introduction to Understanding WCAG 2.0

W3C

The guidelines and Success Criteria are organized around the following four principles, which lay the foundation necessary for anyone to access and use Web content. Anyone who wants to use the Web must have content that is:
Intuit Discovery Principles

Intuit

Intuit's discovery framework for creating personalized, educational experiences that seamlessly integrate into users' financial lives through unbiased recommendations and teaching-first approaches.
Intuit's Design Principles

Intuit

Intuit's design framework focusing on simplicity, user guidance, and creating intuitive financial management experiences that help customers achieve their goals.
JDA NEXT Design Principles

JDA Labs

JDA Labs' design framework for SaaS applications, emphasizing clarity, intelligence, trust-building, and consistent storytelling to create effective enterprise software experiences.
LINE Design System

LINE

Design principles for LINE's design system that guide their products using common values and design principles focused on user needs and chat-first experience.
Lullabots Design Principles

Lullabot

Lullabot's design philosophy emphasizing purposeful, human-centered design with focus, simplicity, and collaborative iteration for creating meaningful digital experiences.
Lyft Design Principles

Lyft

Design principles act as a reusable standard for designers to measure their work. They replace subjective ideals with a shared understanding of what design must do for users. Just as guardrails keep you safe and on the road, design principles keep teams on the path to achieving their vision.
MDN Open Web Apps principles

Mozilla Developer Network

Consider incorporating the following principles in your app to optimize the user experience. Please note that this is only a small set of design principles to get you started and it’s by no means comprehensive.
MUJI Philosophy

MUJI

MUJI's design philosophy emphasizing simplicity, functionality, and natural materials to create products that are rational, affordable, and free from unnecessary decoration.
Manifesto for service and product design

Niklaus Gerber

Niklaus Gerber's comprehensive framework for service and product design, emphasizing user-centered approaches, value-driven development, and collaborative design processes.
MapBox Design Principles

Mapbox

Mapbox's interaction-focused design framework emphasizing user journeys, transitional interfaces, and delightful experiences that make map interactions intuitive and engaging.
Material Design

Google

Google's comprehensive design system creating adaptive, material-based interfaces with meaningful motion, responsive interactions, and consistent visual hierarchy across platforms.
Mercedes-Benz Design Philosophy

Mercedes-Benz

To create fascination and brand identity: that's the objective of the Mercedes-Benz design philosophy, oriented towards long-term effect rather than short-lived trends, it taps into a “gene pool” of brand-typical style elements in the sense of a living tradition. At the end of this process is the car as an individual space for living.
Michelin Design System

Michelin

UX principles for Michelin's design system that guide their approach to low environmental impact, inclusivity, and user-centric design.
Microformats Principles

microformats.org

Six principles guiding the design of microformats, prioritising simplicity, human readability, and building on existing standards.
Microsoft Design Principles

Microsoft

Microsoft's design framework emphasizing craftsmanship, user-centered design, and creating polished experiences that balance functionality with aesthetic excellence.
Microsoft Fluent Design Principles

Microsoft

Microsoft's four Fluent design principles evolved from their heritage to guide cross-platform experiences that feel natural, focused, inclusive, and unmistakably Microsoft across web, iOS, Android, and Windows.
Microsoft Responsible AI Principles

Microsoft

Microsoft's Responsible AI Principles provide guidance for designing, building, and testing AI systems that are fair, reliable, secure, inclusive, transparent, and accountable.
Monzo Product Principles

Monzo

Monzo's product principles focus on building scalable platforms that enable teams to perform at the speed of thought, with emphasis on learning, measurement, and empowering users through consistent, trustworthy experiences.
Moo.com UX rules

Richard Pope

Internal UX rules from Moo.com circa 2008, covering everything from page structure to help text and user confidence.
My Design Principles

Leigh Howells

Leigh Howells' personal design principles taken from Paul Boag's podcast episode "Is Now the Time to Establish Your Design Principles?"
NHS Design Principles

NHS

NHS Design Principles — a preserved set of principles from the NHS service manual, captured for reference with source links.
NI Design Tenets

National Instruments

Design tenets for LabVIEW and National Instruments software, balancing respect for existing workflows with contemporary design and user efficiency.
Nordhealth Design Principles

Nordhealth

Nordhealth's design principles form the foundation of their design system, guiding their team to make better and more informed decisions across different parts of the system.
OCC’s design principles

Niklaus Gerber

This is a set of values and principles that guides our design approach, processes and decisions in every project. These guidelines will change over time and it is important that we revisit and update them regularly. We work with complex data and challenging design problems. We work hard to make data usable, accurate and accessible to the users. We are proud to build quality software in terms of technology and design. To achieve quality we follow these design principles:
OVO Experience Standard

OVO

OVO's Experience Standard consists of six principles that guide their design decisions across digital products and services. These principles focus on creating intentional, inclusive, connected, ethical, effortless, and memorable experiences for users. The standard includes specific criteria for each principle to ensure consistent application across all touchpoints. What makes these principles notable is their comprehensive approach to both digital and offline experiences, with strong emphasis on accessibility, ethical design, and seamless integration across organizational boundaries.
Opower - Design Principles

Opower

Opower's behavioral design framework for energy management, focusing on realistic user behavior, action-oriented design, and building long-term customer relationships through effective engagement.
Orange Design System

Orange

Eight responsible design principles serving as benchmarks for responsible innovation across Orange's design and delivery process, from project inception through retrospectives.
PAIR AI Design Principles

Google

Google's People + AI Research (PAIR) design principles for creating human-centered AI products that balance user autonomy, safety, and helpfulness while adapting to user feedback and real-world contexts.
Pajamas Design System

GitLab

Design principles for GitLab's Pajamas Design System that act as reusable standards for teams to measure their work, replacing subjective ideals with shared understanding of what results must do for users.
Paypal Design Principles

Paypal

Four principles guiding PayPal's design team, focusing on craftsmanship, simplification, connection, and full commitment to creating memorable user experiences.
Photon Design Principles

Mozilla

Six principles guiding Firefox's Photon design system, balancing speed and adaptability with a friendly, supportive character.
Pinterest Design Principles

Pinterest

Pinterest's design framework focusing on clarity, animation, and unbreakable experiences that make content discovery intuitive and visually engaging for users.
Principles for 21st Century Government

Code for America

Code for America's framework for modernizing government services through user-centered design, collaboration, and technology that serves citizens' needs effectively.
Principles for Design Principles

Clearleft

Creating useful design principles is challenging. This methodology emerged from leading the creation of design principles for Citizens Advice, focusing on how principles can effectively guide decisions when trade-offs aren't clear.
Principles for the Agile Architect

Agile architect framework emphasizing people-centric design, effective communication, simplicity, and adaptability for creating flexible, responsive software architectures.
Principles of Bot Design

Intercom

Intercom's framework for creating honest, simple, and transparent bot experiences that respect user intelligence while providing clear, helpful conversational interfaces.
Principles of Design with Watson

Rob Harrigan

Basic tenets that can be applied when working with IBM Watson — or any AI system and how to think through using them.
Quartz Design Principles

Quartz

Six principles guiding Quartz's digital journalism design, balancing mobile-first thinking with editorial instinct.
React Design Principles

React

React's design philosophy emphasizing composition, escape hatches, and practical solutions for building maintainable, scalable user interfaces through component-based architecture.
SAP Fiori Design Principles

SAP

Five core principles guiding SAP's enterprise UX platform, emphasising role-specific interfaces, simplicity, and cross-device adaptability.
Salesforce Lightning Design Principles

Salesforce

Salesforce's Lightning design framework emphasizing clarity, efficiency, consistency, and innovation for creating enterprise-grade CRM experiences.
Shopify Polaris Principles

Shopify

Design principles from Shopify's Polaris design system, guiding how they build tools for merchants of all experience levels.
Six Characteristics of Good APIs

Google

Google's framework for creating effective APIs, emphasizing minimalism, completeness, clear semantics, intuitiveness, memorability, and readable code for developer success.
Six Universal IBM experiences

IBM

IBM Design's framework for creating consistent user experiences across products and services, focusing on discovery, learning, creation, management, support, and growth.
Slack Product Principles

Slack

Slack's product principles guide the creation of human-centric workplace tools that make work life simpler, more pleasant, and more productive through five essential guidelines.
Spotify Design Principles

Spotify

Spotify's design framework emphasizing relevance, human-centered experiences, and unified design to create personalized, intuitive music streaming experiences that feel coherent across all platforms.
Sustainable Safety

SWOV

The Dutch approach to road safety, designing infrastructure that accounts for human error and makes dangerous behaviour physically difficult.
TPX Impact Design Philosophy

TPX Impact

TPX Impact brings together designers and researchers into a user-centred design community focused on creating value for organisations through digital transformation programmes. Their design philosophy underpins approaches to work, reflecting who they are and aspire to be as teams of designers and researchers working on complex technology and data-focused projects.
TXI Design Principles

TXI

TXI's design principles guide their work as advocates, researchers, innovators, communicators, and craftspeople through humanity, curiosity, ingenuity, clarity, and quality.
Tailwind Design Principles

Tailwind

Four design principles created collaboratively by the Tailwind team to guide design decisions across brand and product.
Telus Design Principles

Telus

Telus's design framework for telecommunications services, emphasizing clarity, simplicity, and brand consistency to create intuitive and accessible customer experiences.
Ten Principles that Contribute to a Googley Experience

Google

Google's design framework for creating fast, simple, and engaging experiences that serve people's real needs while attracting both beginners and experts.
The 10 Principles of Successful Lean Product Teams

Luxr

Ten principles for lean product teams, emphasising integration, rapid iteration, and validating assumptions through user research.
The 7 Design Principles of a Blockchain Economy

Steemit

Steemit's framework for creating blockchain economies, emphasizing network integrity, distributed power, value incentives, and security to build sustainable decentralized platforms.
The Arch Way

Arch Linux

Arch Linux's philosophy emphasizing simplicity, code correctness, and user-centric design principles for creating a lightweight, efficient Linux distribution.
The Building Blocks of Sustainable Web Design

Mightybytes

According to the March 1, 2015 run of the HTTP Archive, the average web page is now over 2 megabytes (2008 kb, to be precise). Bloated websites lead to slow load times, frustrated users and wasted energy. Mightybytes has identified four key areas where sustainability principles can be applied to the process of creating websites that are speedy, user-friendly and energy-efficient.
The Ecology of Multi-Device Design

Punchcut

Six principles for designing across multiple devices, using nature's ecosystems as a framework for creating seamless experiences.
The Edenspiekermann Manifesto

Edenspiekermann

Edenspiekermann's design manifesto emphasizing customer focus, challenging complacency, continuous learning, and creating meaningful work through thoughtful design practices.
The Principles of Inclusive Design

Design Council

Inclusive design aims to remove the barriers that create undue effort and separation. It enables everyone to participate equally, confidently and independently in everyday activities.
The Zen of GitHub

GitHub

GitHub's design philosophy focuses on creating a cohesive, inclusive, and efficient platform experience that enables developers to focus on their work through familiar patterns, accessibility, and thoughtful design that encourages flow and productivity.
Tivo's Revised Design Principles

Tivo

TiVo's design framework for entertainment systems, emphasizing reliability, user control, ease of use, and intelligent assistance to create seamless media experiences.
Tizen Design Principles

Tizen

Tizen's design framework for creating content-driven, focused, and tailored user experiences that provide customization and personalization across multiple device types.
Tractie — NS Design System

NS Dutch Railways

Design principles for NS Tractie design system that guide internal employee applications, focusing on context, craftsmanship, trust, clarity, and delightful experiences.
Trello Design Principles

Trello

Ten principles guiding Trello's approach to project management, emphasising simplicity, visual interaction, and making work feel enjoyable.
U.S. Web Design System

Technology Transformation Services

Technology Transformation Services' federal design system framework emphasizing accessibility, ease of use, and modern web practices for creating effective government digital services.
UNIX philosophy

Doug McIlroy

Doug McIlroy's foundational philosophy for Unix system design, emphasizing simplicity, modularity, and composability in creating powerful, elegant software tools.
UX Paradigms

Audi

The Audi brand is not only defined by its visual appearance. When it comes to interactive channels the question also has to be asked\:\ what defines interaction with the brand across all applications and devices? We set ourselves the goal of making interaction as simple and as positive as possible for our customers so that the experience is associated with the brand, thereby supporting lasting loyalty. On the path to achieving this goal, the UX paradigms provide a shared basis for developing new ideas and striving for constant improvement.
Uber Design Principles

Uber Design

Three principles for designing driver-facing experiences, emphasising context-awareness and minimal distraction while driving.
User Central (Dutch: Gebruiker Centraal)

Actieteam Gebruiker Centraal

Actieteam Gebruiker Centraal's Dutch framework for user-centered design, emphasizing human needs over technology, consistent experiences, and inclusive digital service design.
Watson Design Principles

Watson (Docplanner)

Design principles for Watson design system that guide their philosophical framework and design choices across all products.
Weight Watchers Design Principles

Weight Watchers

Weight Watchers' design framework for creating supportive, motivating experiences that help users achieve their health and wellness goals through thoughtful design.
WikiHouse 10 Design Principles

WikiHouse

WikiHouse is an open source project to reinvent the way we make homes. It is being developed by architects, designers, engineers, inventors, manufacturers and builders, collaborating to develop the best, simplest, most sustainable, high-performance building technologies, which anyone can use and improve. Our aim is for these technologies to become new industry standards; the bricks and mortar of the digital age.
Willem Sandberg

Willem Sandberg

Willem Sandberg's poster design philosophy emphasizing joy, bold color use, viewer engagement, and social responsibility for creating impactful public visual communication.
Windows User Experience Design Principles

Microsoft

Microsoft's Windows UX framework emphasizing concept reduction, user confidence, control, and consistency to create intuitive, effective desktop user experiences.
Wonderbly Design Principles

Wonderbly

Four principles guiding the design of personalised children's books, emphasising storytelling, community, and accessibility for all users.
ZapLabs Design Principles

ZapLabs

ZapLabs' design framework focusing on user understanding, clarity, consistency, and efficiency to create intuitive and effective digital products that meet user needs.
Zappo's Design Principles

Zappo

In one way or another, the concepts of integrity, honesty and commitment contained in this Code of Business Conduct and Ethics (the “Code of Conduct”) are already touched on in our Core Values and currently exist in our company culture. Our ten core values are:
iOS 11 Design Principles

Apple

Apple's design framework for iOS 11, emphasizing clarity, deference to content, and depth to create intuitive, user-focused mobile experiences with enhanced functionality and visual hierarchy.
iOS 7 Design Principles

Apple

Apple's design framework for iOS 7, emphasizing aesthetic integrity, consistency, direct manipulation, user control, and feedback to create intuitive, cohesive mobile experiences.
iOS User Experience Guidelines

Apple

Apple's comprehensive iOS UX framework emphasizing primary task focus, user control, clarity, and consistency to create intuitive, satisfying mobile experiences across all iOS platforms.