Willem Sandberg

Willem Sandberg's poster design philosophy emphasizing joy, bold color use, viewer engagement, and social responsibility for creating impactful public visual communication.

A poster has to be joyous, unless it has to arouse compassion.
Red has to be in every poster.
A poster has to provoke a closer look, otherwise it doesn’t endure.
With a respect for society, designer and director both are responsible for the street scene. A poster does not only have to revive the street, it also has to be human.
Every poster has to be an artwork.

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A poster has to be joyous, unless it has to arouse compassion.

Red has to be in every poster.

A poster has to provoke a closer look, otherwise it doesn’t endure.

With a respect for society, designer and director both are responsible for the street scene. A poster does not only have to revive the street, it also has to be human.

Every poster has to be an artwork.

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Practical guidance for better design decisions

Practical guidance for
better design decisions