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Willem Sandberg

  1. A poster has to be joyous, unless it has to arouse compassion.

  2. Red has to be in every poster.

  3. A poster has to provoke a closer look, otherwise it doesn’t endure.

  4. With a respect for society, designer and director both are responsible for the street scene. A poster does not only have to revive the street, it also has to be human.

  5. Every poster has to be an artwork.