Intercom Design Principles

Intercom has published design principles that shape their approach to customer communication and product design.

Design Principles by Intercom

  • Intercom's Product Design Principles

    Our product design principles are intended to help us make decisions when faced with competing options that seem valuable along different dimensions.

  • Principles of Bot Design

    Intercom's framework for creating honest, simple, and transparent bot experiences that respect user intelligence while providing clear, helpful conversational interfaces.