Design principles by Ben Brignell

Ben Brignell's design principles focus on practical frameworks for writing effective principles and recognising when to stop designing, emphasising clarity, decisiveness, and knowing when further iteration adds noise rather than value.

Design Principles by Ben Brignell

Principles for When to Stop Designing

Knowing when to stop is as important as knowing where to start. These principles help designers recognise when a decision has been made and further work risks serving the designer rather than the user. Each principle marks a natural stopping point, where more iteration adds noise rather than clarity.
Writing Design Principles

A framework for writing design principles that are actually usable in real work, drawn from workshops at UX Cambridge and UX Bristol, emphasising conciseness, memorability, and decisiveness.

Design Principles by Ben Brignell

Principles for When to Stop Designing

Writing Design Principles

Practical guidance for better design decisions

Practical guidance for
better design decisions