Apple Design Principles

Apple's design principles span across their platforms and technologies, establishing standards for iOS, macOS, and their broader ecosystem.

Design Principles by Apple

  • iOS 11 Design Principles

    Apple's design framework for iOS 11, emphasizing clarity, deference to content, and depth to create intuitive, user-focused mobile experiences with enhanced functionality and visual hierarchy.

  • iOS 7 Design Principles

    Apple's design framework for iOS 7, emphasizing aesthetic integrity, consistency, direct manipulation, user control, and feedback to create intuitive, cohesive mobile experiences.

  • iOS User Experience Guidelines

    Apple's comprehensive iOS UX framework emphasizing primary task focus, user control, clarity, and consistency to create intuitive, satisfying mobile experiences across all iOS platforms.