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Principles of product and service design

A simple but essential core set of rules to guide us towards better solutions.

  1. We focus on our user's needs

  2. We add value and not features

  3. We test and iterate

  4. We learn from failure

  5. We are obvious

  6. We are consistent

  7. We make it usable and attractive

  8. We make it accessible and inclusive

  9. We imbue ownership

  10. We design with data

  11. We collaborate

  12. We make it shareable and reusable

  13. We acknowledge that design never stops

Help needed for "Principles of product and service design"!

The following is missing from this set of principles:

Summary: Each design principle can have a brief summary, these could be a couple of lines or a detailed paragraph outlining how this principle is used or measured, e.g.

- principle: Strive to be universal
summary: Our aim is to be a resource that is helpful to everyone. We do this by strictly adhering to principles of progressive enhancement…

Tip! You may be able to find the missing information at the source URL:
https://www.designmanifesto.org/.

It would be great if you could contribute and update this set of principles with anything that's missing!

Ben Brignell maintains principles.design as an open source resource.

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