Principles of pervasive retail application design

The findings presented on this site identify fundamental principles for designing applications for computationally-enhanced retail environments. These principles are distilled from over two hundred research studies and papers on pervasive technology, human-computer interaction, ubiquitous computing, retail strategy, inclusive design, and related fields.

  1. Define the Actionable Context

  2. Earn Their Trust

  3. Give them what the real world can't

  4. Reduce complexity of the physical environment

  5. Let them focus on the real-world

  6. Emulate & augment the direct product experience

  7. Keep the shopper moving

  8. Put the shoppers in control

  9. Design for hyper-relevant experiences

  10. Be fun, smart, attentive and efficient