1. Reduce

   The simplest way to achieve simplicity is through thoughtful reduction.

2. Organize

   Organization makes a system of many appear fewer.

3. Time

   Savings in time feel like simplicity.

4. Learn

   Knowledge makes everything simpler.

5. Differences

   Simplicity and complexity need each other.

6. Context

   What lies in the periphery of simplicity is definitely not peripheral.

7. Emotion

   More emotions are better than less.

8. Trust

   In simplicity we trust.

9. Failure

   Some things can never be made simple.

10. The one

    Simplicity is about subtracting the obvious, and adding the meaningful.