Eight Principles of Information Architecture
Dan Brown's foundational framework for information architecture, providing principles for organizing content effectively to create intuitive, user-centered digital experiences.
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Principle of objects
Treat content as a living, breathing thing with a lifecycle, behaviors and attributes.
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Principle of choices
Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task.
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Principle of disclosure
Show only enough information to help people understand what kinds of information they’ll find as they dig deeper.
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Principle of exemplars
Describe the contents of categories by showing examples of the contents.
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Principle of front doors
Assume at least half of the website’s visitors will come through some page other than the home page.
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Principle of multiple classification
Offer users several different classification schemes to browse the site’s content.
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Principle of growth
Assume the content you have today is a small fraction of the content you will have tomorrow.
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