Principle of objects
Treat content as a living, breathing thing with a lifecycle, behaviors and attributes.
Principle of choices
Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task.
Principle of disclosure
Show only enough information to help people understand what kinds of information they’ll find as they dig deeper.
Principle of exemplars
Describe the contents of categories by showing examples of the contents.
Principle of front doors
Assume at least half of the website’s visitors will come through some page other than the home page.
Principle of multiple classification
Offer users several different classification schemes to browse the site’s content.
Principle of growth
Assume the content you have today is a small fraction of the content you will have tomorrow.