10 Principles For Design In The Age Of AI
A manifesto for designing AI-enhanced products that augment rather than replace human capabilities, with a focus on discretion, long-term relationships, and removing complexity.
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Design solves an important human problem
Technology should address genuine human needs rather than exist for its own sake. Start with the problem, not the technology.
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Design is context specific (it doesn't follow historical cliches)
Avoid defaulting to familiar forms or conventions. Each design challenge deserves a response shaped by its unique circumstances.
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Design enhances human ability (without replacing the human)
Products should thoughtfully augment people rather than substitute for them. Support and extend what humans can do naturally.
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Good design works for everyone, everyday
Technology shouldn’t just please the person who installed it. It must be present and useful for everyone who encounters it.
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Good tech and design is discreet
Create invisible interfaces that inform and assist without demanding attention. The best technology stays out of the way.
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Good design is a platform that grows with needs and opportunities
Design systems that can evolve through software updates. Products should improve over time rather than remain static.
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Good design brings about products and services that build long-term relationships (but don't create emotional dependency)
Create loyalty through genuine improvement, not manipulation. Products should earn continued use by getting better.
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Good technology design learns and predicts human behaviour
Use machine learning to anticipate needs and proactively assist, rather than waiting passively for instructions.
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Good design accelerates new ideas
Great design can pull futuristic concepts into reality faster. Designers should push innovation forward, not hold it back.
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Good design removes complexity from life
Simplify daily experiences rather than adding cognitive burden. Technology should make life easier, not more complicated.