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10 Principles For Design In The Age Of AI

  1. Design solves an important human problem

  2. Design is context specific (it doesn’t follow historical cliches)

  3. Design enhances human ability (without replacing the human)

  4. Good design works for everyone, everyday

  5. Good tech and design is discreet

  6. Good design is a platform that grows with needs and opportunities

  7. Good design brings about products and services that build long-term relationships (but don’t create emotional dependency)

  8. Good technology design learns and predicts human behaviour

  9. Good design accelerates new ideas

  10. Good design removes complexity from life